The new wine labeling law will “guarantee the authenticity of Texas wines”

Austin, Texas-When visiting the wine country of Texas, it can be difficult to know how much Texas is actually poured in each glass. This is the question Carl Money has been trying to answer for years.
Money, which owns Ponotoc Vineyards and Weingarten, is the past president of the Texas Wine Growers Association. He uses locally grown grapes in his wine. The organization has played an important role in requiring “label authenticity”.
“Consumers will know that at least all the grapes come from Texas, you didn’t have them before,” Money said.
There are approximately 700 brewery licenses issued by the state. In a recent industry survey, only about 100 licensees stated that 100% of the wine they produce comes from Texas fruit. For a taster like Elisa Mahone, this may be a surprise.
“If we are not encountering Texas wines, I think it will be disappointing because I really want to see what the state can offer,” Mahone said.
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The ability to use different grapes from different places allowed the bill to pass, and Money admitted that the deal was a bit difficult to accept. “I always thought that it should be 100% Texas fruit. I still do it, but it’s a compromise. This is what happened to the legislature, so it’s good. This is a step forward,” Money said.
If the crop is damaged by bad weather, the hybrid option can provide protection. It also helps some producers whose vines are immature, so the juice must be transported into winemaking.
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“Yes, this is an important moment for the industry,” said Roxanne Myers, who owns a North Texas vineyard and serves as the president of the Texas Wine and Vine Growers Association. Myers said that the use of grapes from different places is more of a limited supply, because there are not enough grapes grown.
“But what we really want to do is not to draw the wool to everyone’s eyes, but to highlight all the nuances of a bottle of Texas wine,” Myers said.
According to Myers, the compromise bill will also give Texas wine a firm foothold on the global stage. “We are maturing as an industry, we are maturing through this legislation, and I think it is aging in bottles,” Myers said.
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Post time: Jun-16-2021